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Customer Data -- Are You Giving It Away | Forbes

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in September
H.O. Maycotte

What if the company that is adding to your bottom line is actually slowly taking business away from you? If you run a business that’s been carefully collecting customer data to help deliver more personalized shopping experiences, make people happy with your high level of service and win their loyalty, watch out.

http://www.forbes.com/sites/homaycotte/2015/09/15/customer-data-are-you-giving-it-away/
 

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